Protecting Indonesian brands, locally and globally.
As trademark attorneys, we take pride in supporting Indonesian businesses as they bring their brands to market, both at home and abroad. Our clients range from startups to established enterprises, with markets that span locally and internationally. As their businesses expand, we play an active role in securing trademark protection in new territories, and it is always rewarding to witness their success on the global stage.
As our clients expand into international markets, we assist them in obtaining trademark protection in the jurisdictions where their brands are used or intended to be used. International trademark protection may be pursued through different filing routes, depending on the countries concerned, the scope of protection sought, and the client's filing strategy. The principal routes are outlined below.
THE INTERNATIONAL ROUTE (via The Madrid System)
To use WIPO’s Madrid System (The Madrid Route) for registrations in member countries of Madrid Protocol.
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The Madrid System, WIPO’s international trademark system, currently includes 115 members representing 131 countries, covering more than 80% of global trade. Its membership continues to expand as more jurisdictions recognize the advantages of the system.
Indonesian businesses, nationals, or those with a domicile or commercial presence in Indonesia, who have filed or registered a "basic mark" in Indonesia, may apply for international protection of their trademark in any or all of the 130 other member countries simultaneously. As new countries accede to the Madrid System, holders of existing international trademark registrations can easily extend protection to additional jurisdictions. |
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The direct national route requires brand owners to file directly with each country’s trademark office where protection is sought. This approach allows applications to be tailored to local rules and practices. For example, the designation of goods and services, variations can be made for each jurisdiction. By having experienced local representatives, applicants can minimize the risk of objections or official actions, saving time and costs in the long run.
Direct filings are often more practical if protection is sought in only a few countries, as the cost advantages of using the Madrid System become less significant in such cases. They also serve as the primary option for filing in jurisdictions that are not members of the Madrid System. In addition, direct foreign filings are advisable when there is a higher risk that your home trademark application may lapse or fail to proceed to registration. |
THE DIRECT NATIONAL ROUTE
To file a trademark application with the trademark office of each country in which you are seeking protection.
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THE DIRECT REGIONAL ROUTE
One application is filed with an intergovernmental organization in the region where protection is sought.
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A single application can be filed with certain intergovernmental organizations to obtain protection across multiple member states within a region, such as:
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